Market Size for Meal prep service in 2026 [Example]

The global meal prep service market is experiencing significant growth due to increasing health consciousness and busy lifestyles.

Assuming an average annual expenditure of $1,000 on meal prep services per person, if we consider 200 million potential customers worldwide, this leads to a Total Available Market (TAM) of approximately $200 billion.

This accounts for individuals who prioritize health, convenience, and are willing to invest in meal preparation, including both existing meal prep users and those who could potentially be interested in such services.

Focusing on markets where meal prep services are more popular, especially in North America and Europe, we estimate a Serviceable Addressable Market (SAM).

If we narrow it down to 20% of the TAM, assuming that 40 million enthusiastic clients have disposable budgets for meal preparation, the realistic market size narrows to $40 billion.

This includes individuals aged 25-45 with higher income levels, who value convenience and health, fitting the demographic that is most likely to engage with a meal prep service.

For the Serviceable Obtainable Market (SOM), we anticipate realistically capturing just 0.01% of the SAM within the first year through targeted marketing efforts and localized services.

If we capture 4,000 customers in year one, each spending an average of $1,000 annually, this results in approximately $4 million in revenue.

This projection emphasizes a cautious approach, considering challenges in scaling and market competition for a solopreneur-operated business.