Market Size for Mental health apps in 2026 [Example]

The Total Available Market (TAM) for mental health apps includes anyone seeking mental health support globally. According to estimates, about 1 in 4 people experience mental health issues at some point in their lives, which translates to approximately 600 million people worldwide. With the increasing acceptance and demand for mental health resources, the overall market for mental health apps is projected to be around $30 billion annually, considering an average expenditure of $50 per person for various apps and subscriptions.

The Serviceable Addressable Market (SAM) focuses on users that can realistically access and benefit from mental health apps. Assuming day-to-day usage, around 10% of the global population with a mental health need could use apps regularly, leading to an audience size of approximately 60 million people. If we calculate an average yearly spend of $50 on mental health apps per user, this translates to a SAM of $3 billion.

The Serviceable Obtainable Market (SOM) is concerned with the portion of SAM that can be realistically captured within the first year. A conservative estimate might be to capture 10% of the SAM considering market competition and business growth dynamics. This results in an obtainable market of about 6 million users. If these users spend an average of $50 annually on your app, that would yield $300 million in revenue during the first year.