Market Size for Packing and shipping service in 2026 [Example]
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1. Total Addressable Market (TAM)
High-level market for your niche.
Your audience is a part of this community.
Money
Annual spendings
$100 billion
People
Annual customer base
20 million businesses
Calculations
Step-by-step logic
The global packaging and shipping market is vast, serving numerous segments including e-commerce, small businesses, and enterprises.
With the significant rise of e-commerce and online businesses, it is estimated that there are about 20 million small and medium-sized businesses worldwide that require packaging and shipping services, contributing to an approximate total market value of $100 billion annually across various sectors.
2. Serviceable Addressable Market (SAM)
The portion of your TAM that you can realistically reach.
These people are your potential customers.
Money
Annual spendings
$10 billion
People
Annual customer base
2 million businesses
Calculations
Step-by-step logic
Considering that small and solopreneur businesses represent about 10% of the total market, the serviceable addressable market narrows down to approximately 2 million businesses.
Assuming the average spending per business on packaging and shipping services is around $5,000 annually, this leads to a SAM of about $10 billion.
3. Serviceable Obtainable Market (SOM)
The portion of SAM that you can realistically capture.
These people are your customers.
Money
Annual spendings
$100 million
People
Annual customer base
20,000 businesses
Calculations
Step-by-step logic
In the first year, a more realistic portion to capture from the SAM would be around 1%.
This translates to approximately 20,000 businesses at an average spend of $5,000, resulting in a SOM of about $100 million. The focus will be on small, online businesses that need reliable, affordable shipping solutions.
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