Market Size for Personal shopper in 2026 [Example]

The total available market for personal shopping services can be estimated by considering the global e-commerce market, which is projected to reach around $5 trillion. If we assume that around 1% of e-commerce users would consider hiring a personal shopper, that gives us approximately 50 million potential customers globally. Assuming each customer spends an average of $1,000 annually on personal shopping services, the total market size would be $50 billion.

Additionally, personal shoppers appeal to various audience segments, including busy professionals, fashion enthusiasts, and individuals looking for gift options, further broadening the TAM definition beyond just online shoppers.

Focusing specifically on the audience that realistically seeks personal shopping services, we can narrow down from the TAM to the serviceable addressable market (SAM). Assuming a more targeted scope, let's consider only urban dwellers aged 25-50, who are more likely to spend on personal shopping. This population can be estimated at 10% of the global population, or about 800 million people. If we further limit this to those who may engage with personal shopping, approximately 6.25% (50 million) might show interest, equating to a spending of around $100 annually, resulting in a SAM of $5 billion.

This consideration looks at individuals likely to spend on personal shopping services, providing a balanced view of reachable customers.

For the serviceable obtainable market (SOM), let's consider how many of the potential SAM customers can realistically be captured in the first year. If we assume that aggressive yet achievable marketing strategies could secure about 1% of the SAM, that results in 500,000 customers. If these customers, on average, utilize personal shopping services worth approximately $100 in the first year, that results in $50 million in potential revenue. This is a conservative estimate meant to provide a realistic goal for a solopreneur entering this competitive market.