Market Size for Social media app in 2026 [Example]

The Total Available Market (TAM) for social media apps is derived from the global population, which is approximately 8 billion. According to recent statistics, about 56% of the world's population uses social media, resulting in approximately 4.5 billion users. If we assume an average annual spend per user on social media-related services (advertising, subscriptions, etc.) is around $40, the TAM amounts to $180 billion per year.

The Serviceable Addressable Market (SAM) focuses on the portion of social media users your app can realistically target. Given that many apps cater to specific niches, we'll assume that your app addresses about 15% of the global social media population, which is around 750 million estimated users. Using a more realistic average annual spending of $40, the SAM is calculated at $30 billion.

The Serviceable Obtainable Market (SOM) is the portion of the SAM you can realistically capture in the first year. Assuming a conservative capture rate of about 0.1% of your SAM, we find around 75,000 potential customers. If each user contributes an average of $40 in annual revenue, your SOM for the first year would be approximately $3 million.