Market Size for Wedding service in 2026 [Example]

In the U.S. alone, an estimated 2 million weddings occur annually.

Assuming global trends reflect this, with around 4 million weddings internationally, we can project about 8 million engaged couples seeking wedding consulting services.

With an average wedding budget of $20,000, this translates to approximately $40 billion spent on wedding-related services globally, indicating a large TAM for wedding consultants.

Considering your position as a solopreneur, you realistically could serve about 5-15% of the TAM.

Focusing on a niche market, such as couples seeking personalized wedding planning or budget-friendly services, this leads to a SAM of about 1.2 million couples.

Multiplying this by an average service fee of $5,000 per couple for consulting, we find a SAM of around $6 billion.

As a solopreneur in the first year, aiming for a modest capture rate of 0.5% of the SAM is realistic given resource limitations.

That translates to approximately 12 couples who would choose your consulting service in the first year.

At an average fee of $5,000 per couple, your SOM is estimated at $60,000, which reflects a conservative and achievable first-year target.