10 Marketing Ideas for Toy store in 2026 [Example]

Organize a virtual playdate event where kids can play with your toys together online. Partner with a local influencer parent to host and promote the event. Use Zoom or similar platforms and encourage families to share their playdate experiences on social media.

Use TikTok to create short, engaging videos showcasing how your toys work or demonstrating fun ways to play with them. Target playful trends and challenges to reach a broader audience. Focus on engaging and humorous content that encourages shares.

Encourage customers to share photos or videos of their children playing with your toys using a dedicated hashtag. Offer a prize for the best submission, such as a gift card to your store, which drives engagement and provides social proof for your products.

Create a subscription box service where customers receive DIY toy kits every month. This can include materials to craft toys at home, making it an engaging activity for kids. Offer an introductory discount to attract early subscribers.

Team up with local schools to offer toy-making workshops that combine crafting and education. You can provide materials at a low cost or for free to schools in exchange for promotion of your toy store.

Start a program where customers can donate gently used toys in exchange for discounts on new purchases. Promote it as a way to give back, fostering community and engaging parents concerned about sustainability.

Join Facebook groups focused on parenting and actively participate by providing valuable tips related to child development and toy selection. Softly promote your products within these discussions, ensuring it’s relevant and helpful.

Launch a video series on your website or YouTube where you show how to create toys using common household items. Encourage viewer interaction by inviting them to share their creations online.

Collaborate with other local businesses to set up a pop-up shop event where each business can showcase their offerings, ideally based on a themed day. This co-promotion can draw a larger crowd without significant costs.

Revitalize interest in classic toys through storytelling on social media. Share nostalgic content that resonates with parents while showcasing classic toys available in your store. Use nostalgic imagery, stories, and even past customer testimonials.