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10 Marketing Ideas for May in 2026 [Example]

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  1. Partner with micro-influencers in the event planning and personal development niches who can create authentic stories about how your event helped them or their followers.

    Identify micro-influencers with engaged followers in niches related to your event, and craft authentic partnership requests to share their personal connection to your event.

  2. Create a series of behind-the-scenes live videos on Instagram or Facebook leading up to the event, highlighting unique event preparations, speakers, and exclusive content to generate hype and engagement.

    Plan and broadcast live prep sessions, interviews with speakers, or sneak peeks in the days leading up to the event to build anticipation and real-time engagement.

  3. Leverage local online community groups and event-specific forums to share personalized invites and early bird offers, encouraging word-of-mouth promotion within targeted audiences.

    Join local Facebook groups, Reddit communities, or niche forums relevant to your audience, and share personalized invitations or discussions about your event.

  4. Develop a referral program offering small rewards or exclusive content access for attendees who bring friends or share your event on social media with a specific hashtag.

    Set up a simple referral system using free tools like Google Forms or social media campaigns, offering small incentives such as early access or exclusive content for successful referrals.

  5. Collaborate with complementary local businesses such as co-working spaces, cafes, or wellness centers to display flyers, offer joint promotions, or host mini-pop-up events that promote your main event.

    Engage local businesses with a mutual benefit proposition—display flyers in their venues, co-host mini-events, or run joint promotions on social media.

  6. Utilize LinkedIn articles or posts to craft compelling stories about the event’s purpose, spotlighting speakers or sponsors, and encouraging professional sharing within relevant industry groups.

    Write insightful LinkedIn articles about the event’s impact, speaker highlights, or industry trends to attract professional interest and spread awareness among industry contacts.

  7. Create a user-generated content campaign where potential attendees share their reasons for attending or their excitement, using a custom hashtag, to boost credibility and organic reach.

    Encourage attendees or followers to create and share content about your event with a dedicated hashtag, creating organic buzz and social proof that amplifies reach.

  8. Offer a free downloadable resource or mini-guide related to the event topic (e.g., productivity tips, event planning checklists) in exchange for email sign-ups, building your mailing list for follow-up campaigns.

    Create valuable downloadable content aligned with your event’s theme, capture emails via landing pages, and use email marketing to convert interested prospects.

  9. Leverage TikTok by creating short, engaging clips or challenges related to your event theme with trending sounds to reach a wider, younger audience organically.

    Design fun, creative short videos around your event theme, challenge your followers to participate using trending TikTok sounds, encouraging organic sharing among diverse audiences.

  10. Partner with online event listing platforms or local community calendars to feature your event prominently, optimizing your listing with SEO-friendly descriptions and targeted keywords.

    Ensure your event is listed on multiple free online calendars and niche platforms popular with your target demographic, with SEO-optimized descriptions for better visibility.

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