Marketing Plan for Ice skating rink in 2026 [Example]

Grow your Ice skating rink with an actionable marketing plan.
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1. Quick Wins

Nail the low-hanging fruits first.
Finish these marketing tasks to see the instant results.

Get more attention this week

• Create a targeted Facebook Ads campaign aimed at families with children aged 5-12 in your local area, promoting a special family package for ice skating with discounts.
• Leverage local community groups on Facebook and Nextdoor. Craft a compelling post offering a free skating session for first-time visitors who join your email list.
• Collaborate with popular local sports influencers or kids' activities bloggers. Offer them a free family pass in exchange for an Instagram post or story showcasing their experience at your rink.
• Run a flash contest on Instagram where participants can win a free ice skating party for their friends. This encourages shares and drives traffic to your page.
• Host a free ice skating lesson day for beginners. Promote this through local schools and community centers to attract first-time skaters.

Get revenue spike this week

• Implement a time-limited discount offer on your website for new visitors who sign up for your newsletter within 24 hours, creating urgency.
• Add a pop-up on your website offering a free hot chocolate with every ticket purchase for new visitors, encouraging them to complete their transaction.
• Utilize retargeting ads for visitors who didn’t complete their booking, offering them a small discount if they return to finalize their purchase.
• Create an engaging video on your website homepage showcasing joyful moments and testimonials from customers who have visited the rink, highlighting the fun experience.
• Optimize your ticket checkout process by simplifying the steps and allowing users to book in fewer clicks, thereby reducing cart abandonment.

Outstanding results require time and effort.
Start doing these marketing tasks to double your revenue in 6 months.

Get high-quality traffic daily

• Develop a partnership with local schools, offering them special field trip packages to visit the rink. This will build long-term relationships and regular foot traffic.
• Create a branded YouTube series showcasing ice skating tips, tricks, and fun challenges. Share it across social media to drive traffic and build a community of skating enthusiasts.
• Initiate a seasonal local event, like an ice festival, where you host games, competitions, and performances. It stretches over a weekend to draw large crowds and pipelines future visitors.
• Launch an interactive and engaging email newsletter that provides valuable skating tips, upcoming events, and promotional offers. This keeps your audience engaged long-term.
• Invest in search engine optimization (SEO) for your website. Focus on local keywords and content that speak to seasonal skating activities and safety tips, improving organic traffic.

Get stable flow of paying customers

• Create a loyalty program that rewards repeat customers with points redeemable for free skating sessions, merchandise, or special access to events.
• Develop a personalized onboarding email series that features a welcome message, detailed skating tips, and exclusive offers for first-time visitors to encourage return visits.
• Build a membership model for frequent skaters, providing exclusive benefits such as discounted sessions, rentals, and access to members-only events.
• Conduct customer feedback surveys to gather insights about visitors' experiences. Use this data to tailor improvements and create personalized experiences for returning customers.
• Implement a referral program within your loyalty system, encouraging existing customers to bring friends by offering rewards for both the referrer and the referred.

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