Sales Funnel for PPC agency in 2026 [Example]

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Awareness

Catch your audience's attention

• Create a free downloadable guide titled 'Top 10 PPC Mistakes Solopreneurs Make and How to Fix Them' and promote it through targeted social media ads aimed at small business owners struggling with ad spend.
• Run a quiz on LinkedIn or Facebook called 'Is Your PPC Campaign Leaving Money on the Table?' that captures emails and offers personalized tips, helping to identify potential clients unaware of their PPC issues.
• Host a short, engaging video series on Instagram Stories or TikTok highlighting surprising PPC facts and quick tips, encouraging viewers to download your free PPC audit checklist.

Get them curious with high-quality content

• Send a series of educational emails titled 'Master Your PPC: 5 Simple Steps to Get More Leads,' providing actionable advice tailored for busy solopreneurs, building trust and showing your expertise without selling.
• Develop a weekly webinar series called 'PPC Deep Dive' where you analyze real ad campaigns (with permission) to showcase common pitfalls and solutions, nurturing curiosity and demonstrating your knowledge.
• Create a mini-course accessible via email sign-up, called 'PPC Blueprint for Solopreneurs,' which breaks down complex concepts into easy, actionable lessons, keeping the audience engaged and learning.

Organically introduce your paid product

• Invite warmed-up leads to a behind-the-scenes webinar titled 'How I Boosted My Clients’ ROI by 30% with Smarter PPC' that shares case studies and organic insights into your process, naturally showcasing your skills and results.
• Offer a free PPC campaign review for qualified leads, during which you analyze their current ads in a personalized walkthrough, highlighting areas for improvement and subtly positioning your agency as the solution.
• Share case studies through email stories of solopreneurs who turned their ad spend into revenue, emphasizing their journey and how your tailored strategies made a difference, creating organic desire to work with you.

Nudge to buy your product on the spot

• Retarget email warm leads with a personalized case study showcasing a client success story, followed by an invitation for a free strategy session to discuss their specific PPC needs, encouraging commitment without pushing discounts.
• Use remarketing Facebook ads featuring a compelling success story of a solopreneur who improved conversions by implementing your tips, with a clear call-to-action to book a free consultation or audit.
• Send a sequence of value-driven emails that include exclusive tips and insights, ending with an organic invitation to schedule a no-obligation call where you can demonstrate your PPC expertise and propose tailored solutions.

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