Sales Funnel for Welding shop in 2026 [Example]

Grow your Welding shop with a unique AIDA sales funnel.
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Awareness

Catch your audience's attention

• Create a free downloadable beginner's guide to welding safety and techniques, promoted via Facebook Ads targeting DIY enthusiasts and metalworking hobbyists.
• Publish short, engaging videos on Instagram demonstrating the transformative power of professional welding, using targeted hashtags to reach local craft communities.
• Run a quiz on Pinterest or Google Ads to identify common welding challenges, capturing leads with a free cheat sheet on troubleshooting welds.

Get them curious with high-quality content

• Send a 4-part email series showcasing real-world welding projects, including tips, tools, and techniques that establish your expertise and nurture curiosity.
• Offer a free mini-course via email on advanced welding skills, with each lesson providing actionable advice and subtly highlighting the unique capabilities of your shop.
• Share case studies and behind-the-scenes success stories of satisfied clients through IG Stories or email, emphasizing craftsmanship and quality results.

Organically introduce your paid product

• Host a live Instagram or Facebook demo showing how your shop handles complex welds, highlighting your skill, equipment, and attention to detail to build trust.
• Send a personalized video tour of your welding shop to interested leads, explaining your process, showcasing the tools, and sharing customer success stories to inspire confidence.
• Create a side-by-side comparison of DIY fixes versus professional welding results, emphasizing longevity, safety, and quality while subtly positioning yourself as the expert.

Nudge to buy your product on the spot

• Invite warm leads to a free consultation or quote session via email or social media, emphasizing limited slots and personalized service to create urgency.
• Implement retargeting ads on Facebook and Instagram offering a free initial assessment for custom welding projects, combined with testimonials to address doubts.
• Send a follow-up email sequence highlighting buyer stories and emphasizing the peace of mind that comes from hiring your shop, ending with a clear call to schedule an appointment.

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